The Visit Middlesbrough app hosts information on the town centre’s shops, restaurants and cafes in a move designed to boost business. The app provides important travel and safety information to encourage a controlled return to the town centre.
Live data can help vulnerable people plan their visit by highlighting the quietest times for footfall.
Users will also have the latest news from the Council at their fingertips, receiving up-to-date information direct to their phones and the shopping section of the app is linked to Google Maps for door-to-door navigation.
The Visit Middlesbrough app is the first step towards a ‘smart city’ approach for Middlesbrough, whereby technology is used to enhance visitor experience, share information with residents and improve the quality of services.